Shelf by Markapp measures your share of the AI answer: how often ChatGPT, Claude, Gemini and Perplexity name your brand, products and stores against every competitor, where they get you wrong, and what to fix first.
Plans from $89 a month · Media kit
The same panel of real customer questions, asked to each assistant through its official API, every month. So you see where you stand, and whether it moves.
Your competitors, the topics that decide the purchase, the places and languages your customers use, and 50 to 100 real customer questions, depending on your plan. On Managed, Markapp reviews the panel before anything runs.
Every question, 3 times, on each assistant in your plan, with web search on. Each answer is read for who is named, in what order, why, and from which sources.
A live dashboard and an online presentation: your score and rank, strengths, gaps, the sources AI trusts, and a ranked plan of fixes and media to grow.
One score from 0 to 100 and your share of the AI answer against every competitor, by assistant, topic, place and language, with the change since your last report.
The reasons assistants give for each brand, quoted from the answers, and where a competitor is the go-to choice instead of you.
Which websites the answers cite: yours, your competitors' and third parties, with an outreach list of the ones worth winning.
Answers that describe your brand wrongly or out of date, each with the answer it came from, so your team can correct the record.
Ranked fixes from the evidence: content, website, sources and media. Your website checked for what AI assistants can read.
Every report as a ready-to-present deck, plus the full report, every answer, the data workbook and a view-only link to share.
Google's AI answers too. On Pro, Shelf by Markapp also tracks Google AI Overviews and Google AI Mode, the AI answers shown in Google Search, alongside ChatGPT, Claude, Gemini and Perplexity.
Clients check any page of their site the way AI crawlers read it, against the questions their customers really ask, and get the fixes ready to paste.
Access for GPTBot, ClaudeBot, PerplexityBot and Google's AI crawlers, text without JavaScript, speed, HTTPS, sitemap and llms.txt.
Each question from your market panel checked against the page, plus the wrong facts AI repeats about you and whether the page corrects them.
An AI SEO score out of 100, a ranked list of fixes, and FAQ, schema, llms.txt and robots.txt code your web team can paste the same day.
Shelf by Markapp is part of the Markapp ecosystem. The audiences, places and topics where rivals win become a media plan you can buy.
Audience, contextual, geo and language targeting across CTV, in-app and web.
A direct supply path for brands buying through their own DSP or agency.
One view of spend and delivery across the Markapp stack.
Start on your own with Monitor or Pro, or let Markapp run it for you with Managed.
For consultants and smaller brands
Or $890 a year: 2 months free
For agencies and marketing teams
Or $2,990 a year: 2 months free
For enterprise brands
$499 per further run. 6-run pack $2,994.
Prices in US dollars, excluding VAT. The same price on every channel. Pay once or on a recurring plan you cancel any time; runs not used within a period expire. Compare plans and questions
Tell us your brand and market. We will show you how the assistants your customers use describe you today, and what it would take to lead.
